Copywriting for Functional and Naturopathic Medicine
You’re an out-of-the-box thinker. You need copy that reflects your unique approach to health care.
CONTENT MARKETING COSTS 62% LESS THAN TRADITIONAL MARKETING BUT GENERATES THREE TIMES AS MANY LEADS.
DEMANDMETRIC.COM
Ready to scale your business?
To make more money while working less?
To free up your time for your passion projects?
To enjoy your weekends without thinking about next week’s worries?
Expert copywriting is the solution.
As a holistic health provider, you love sharing your knowledge and expertise to make the world a healthier place. It’s why you got into your field.
But the alternative medicine world is an increasingly crowded space.
How do you get your unique message out there?
How do you find your ideal patients?
And how do you make sure the people who need you the most find you?
It starts with a content marketing strategy. The businesses who stand out online are creating consistent and engaging content for their readers.
Not only does this show that you know your stuff, it also builds trust over time. Your readers get to know you, your passions, and your perspective.
As more people visit your site, you climb higher on search engines. Ranking higher means the people you’re best able to help will finally be able to find you.
Now you’ve got to get them through the door.
Unfortunately, just communicating your thoughts on your website or an email blast isn’t enough. You need to do it in a way that:
Quickly engages readers
Connects with them authentically
Is optimized for search engines
Inspires them to act
Copywriting is communication that connects with readers and inspires them to action.
I work with functional, naturopathic, and holistic health practitioners to create a content marketing strategy so your ideal clients find you.
And I specialize in writing authentic, engaging copy on the very topics you specialize in, including:
Autoimmune disease
Chronic inflammation
Gut dysbiosis
Chronic infection
Brain health
Immune health
Hormonal balance
Melanie is amazing…you will be very pleased with your investment!
Melanie far exceeded our expectations with the content development of our new, comprehensive website. She is incredibly knowledgeable and worked with our outlines and goals for getting our company’s message across. Melanie has a high affinity for attention to detail and ensuring that the brand message and SEO is displayed throughout our website. When we were ready to expand our program offerings, we went directly to her and will continue to contract with her for any future projects!
— Tanya Carroccio, DNP
CEO/Founder, Benehealth Wellness & Aesthetics
Benefits of
Professional Holistic Health Copywriting
Time
Spend your free time with your family, friends, and passion projects — not on content and marketing.
Growth
Expand your subscriber list and client base. And watch your waiting list, and your business, grow. All while set to auto-pilot.
Income
See your income increase as patients choose you out of a sea of practitioners. Earn additional income with sales channels right from your website or blog.
Interest
Generate interest and excitement for your unique approach to wellness with copy that captivates and educates.
Reach
Bring your ideal patients to you with keywords and SEO. And reach them with valuable education that can kickstart their journey toward a healthier life.
Energy
Generate energy around the health topics that excite you the most. Then watch that energy flow to surround your entire brand.
Trust
Using copy steeped in research from peer-reviewed journals, your patients develop trust in your name and your brand.
Authority
Establish yourself as a leader and an expert in your field with consistent, targeted, and engaging copy.
SERVICES
Take a look at our copywriting packages below. Or review the a la carte offerings to build a package that uniquely suits your marketing needs.
Website Marketing Makeover
MAKE YOUR WEBSITE WORK FOR YOU BY TURNING IT INTO A LEAD-GENERATING MACHINE
$4,250*
WHO THIS IS FOR: This package is perfect for you if you’re launching your first website or updating your current site.
WHAT’S INCLUDED:
Website copy (up to 5 pages at 800-1000 words per page) — Your web content should showcase not merely who you are and what you do, but how your services will benefit your clients. I’ll make sure it’s authentically you and optimized for SEO with title tags, meta tags, and the keywords needed to reach your audience.
Lead magnet creation for opt-in gift — If you want visitors to give you their email address, you need to provide them with something valuable in return. We’ll work together to develop a topic your audience really wants to know more about. Includes up to 10 pages in a beautifully-designed ebook, e-guide, or checklist.
Email welcome sequence (4 emails) for new subscribers — As soon as a visitor enters their email address, they’re more open to you and your services than they’ll ever be. Don’t lose that momentum! Email welcome sequences nurture that new relationship so they keep coming back for more.
*Save more with the bundle. Priced separately = $4,500. Your savings = $250.
Level up Your Launch Package
ENSURE ALL THE TIME AND EFFORT SPENT ON YOUR NEW PRODUCT OR SERVICE ACTUALLY PAYS OFF IN SALES.
$2,450
WHO THIS IS FOR: This package is perfect for those introducing a new course, product or service. A launch gives customers a chance to try your new service or product, but it also builds anticipation, creates momentum, and generates brand recognition. Launches give your business visibility quickly.
Are you introducing a new detox service?
What about launching a course?
Maybe you’re starting a new program or supplement?
You’ve spent so much time and effort in development. Make sure that hard work pays off in sales.
WHAT’S INCLUDED:
Launch Email Sequence (8 emails @ $150/email)
Sales Page (approx. 2000 words)
*Save more with the bundle. Priced separately = $2,700. Your savings = $250.
SEO Growth Package
START CLIMBING TO THE TOP OF GOOGLE.
$2,300/month
WHO THIS IS FOR: This package is for the health practitioner who understands how important content marketing is to your business growth. The best way to improve your search engine ranking is by posting consistent, authoritative content to your website. Then draw your ideal patients to your site to show how your services can solve their most pressing health needs.
WHAT’S INCLUDED:
This package delivers fresh, relevant content directly to your readers through the marketing trifecta — blogs, emails, and social media posts.
Here’s what you’ll get every month:
Four fully-researched and search engine optimized blogs per month (1200-1500 words)
Four emails to subscribers per month
Four social media posts per month (to use on all platforms)
Content marketing strategy
Stock images (at least one per blog) appropriate to the blog topic
Professional editing
Copy delivered in Google doc with 2 rounds of revisions per piece
*Save more with the bundle. Priced separately = $2,500. Your savings = $200/month.
Holistic Health Copywriter
A La Carte Services
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WEBSITE CONTENT
Starting at $3,000 for 5 pages
(800+ words per page)Your website copy is how your patients get to know you and begin to trust you.
It’s your chance to show them that you’re the best practitioner for their unique needs.
I start by getting to know you so your copy reflects your voice. Then I write web content that’s clear, engaging, informative, and incorporates SEO so you rank higher in search engines.
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BLOGS & ARTICLES
Starting at $400 for 1200-1500 words
Effective content marketing doesn’t stop with a stellar website. 63% of patients will choose one doctor over another because of a robust online presence — meaning the availability of fresh and relevant information.
Blogs are your chance to offer this information while building customer loyalty and trust.
Consistent blogs also happen to be one of the best ways to boost SEO!
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EMAILS & SEQUENCES
Starting at $125 per email
Keep the conversation going with your current and prospective patients. Emails help you build relationships like no other medium.
Email marketing also offers a tremendous return on investment — $38 for every $1 spent.
Finally, email is 40 times more effective at getting new customers than Facebook and Twitter combined!
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EBOOKS & LEAD MAGNETS
Starting at $600
Attract potential patients, while educating them about a specific health issue or service.
One major benefit of ebooks is the avenue they provide to collect emails. Building your email list should be a central focus of your marketing strategy. Full design also available.
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PRODUCT DESCRIPTIONS
Starting at $50 per product
Good product descriptions are important to get your potential customers over the finish line.
A well-written product description explains the product’s benefits and motivates them to buy now.
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SOCIAL MEDIA ADS
Starting at $50 per ad
Social media ads include ads purchased for Facebook and Instagram.
It’s recommended to create five versions to test which ones are getting the most clicks and conversions. With that information, we can make adjustments over time through Facebook Ads Manager.
LANDING PAGES, WHITE PAPERS + CASE STUDIES
Priced on a case-by-case basis
Functional Medicine Copywriting Services
What’s Included
Choosing the right medical copywriter is more important than in other industries because what we write can affect people’s lives and health.
When you work with me, you always get:
Scholarly research on the subject at hand, lending credibility & authority to everything you post
Consumer research to ensure you’re hitting the topics your audience wants to hear about
Search Engine Optimization (SEO) so your ideal patients can actually find you in the sea of online content
Formatting that’s visually engaging and easy to read, so readers stay on your page longer
Editing for error-free projects
Royalty-free photography (if desired)
You also get a copywriter who’s skilled in design. Copy and design go together like B12 and folate. I often make design and layout recommendations in my copy. In this way we ensure the design is highlighting your copy — not detracting from it.
Portfolio
Web Copy
Complete web copy for brain-focused naturopathic clinic
Complete web copy for functional medicine and aesthetics practice
Web copy for functional medicine practice
Web copy and copyediting for naturopathic doctor
Blogs
Ensure Your Body is in Sync With a Heart Rate Variability Assessment
How Does Neurofeedback Work and Is It Really Effective?
What is Functional Medicine and How Can it Help You?
Autoimmune Disease: Why Just a Conventional Approach May Not Be Helping You
Lead Magnets
“15 Ways to Boost Your Detox Pathways” written and designed for a naturopathic doctor.
“The 6 Pillars of Brain Health” written and designed for a neurologic naturopathic clinic.
“The 10 Keys to Aging Well” written and designed for a functional medicine practice.
Other Types of Copy
Video script for neurofeedback
Landing page copy and design for non-profit organization
The Process
Fill out the Copywriting Inquiry Form here. I’ll reach out (within 2 business days) to get you scheduled for a complimentary Discovery Call.
I’ll send you a detailed proposal and contract to get started. Then let the writing begin! You’ll have 2 rounds of edits, so you’re 100% happy with all your copy.
Reach your audience with the cutting-edge health info they need to improve their lives. And watch your business — and income — grow!
READY TO WIN OVER NEW PATIENTS WITH YOUR WORDS?
Complete the Copywriting Inquiry Form to get started.